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University-leavers must 'sell themselves' in their CVs when looking for graduate roles

Published: Wednesday, 09 February 2011   Category: Career Advice

People looking for graduate roles must ensure that they "sell themselves" thoroughly in their curriculum vitae (CV).

Job candidates should see their CV as their "sales pitch" to potential employers, according to The Write Stuff, an independent consultancy company specialising in creating professional, individually tailored CVs.

Peter Panayotou, senior consultant at the firm, said interviewers expected there "to be a certain amount of selling involved" in the recruitment process and that applicants would "upgrade things slightly" from the plain facts.

"People have to accept the fact that you are going to do a bit of a sales pitch," he said. "It is a sales document and there has to be a certain amount of selling involved to make you sound good."

The comments come after research released last week from Kroll Background Worldwide revealed that the number of discrepancies in CVs increased by 115 per cent last year, compared to 2009.

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