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UK fashion graduates show future force

Published: Monday, 04 June 2007   Category: Creative Industries: arts and design

More than a thousand top UK fashion graduates joined forces to feature their collections as this year's Graduate Fashion Week kicked off in London.

The biggest such event in Europe, and this year featuring students from 48 different institutions, Graduate Fashion Week is now in its 16th year and is one of the major means for UK fashion graduates to catch the eye of possible future industry employers.

Featuring two catwalks and 22,000 sq ft of exhibition space in Battersea Park, catwalk shows run throughout the week before a Gala Fashion Show will see one UK fashion graduate awarded a £20,000 cash prize.

According to leading designer Jeff Banks, who set up the show, the London event allows UK fashion graduates the chance to see real rewards for their undergraduate efforts, and has also served to significantly lift the standards of fashion design among UK universities.

"It's a real plum prize to show in London," Mr Banks told the Independent. "It allows all of the universities to show alongside one another, so it has increased the standards by creating a league of colleges who look to what the others are producing each year.

"Over the years I've seen the standard go up and up. The icing on the cake is that employers such as Donna Karan and Gap actually come into London for four days and get a view of which students have potential," he added.ADNFCR-1068-ID-18168525-ADNFCR

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