<< back to previous page
Travel industry 'lazy over graduate recruitment'
Thursday, 08 May 2008
Transport and utilities
The travel industry has been blasted as lazy after only a minimum number of companies responded to an Institute of Travel and Tourism (ITT) graduate recruitment programme.
The ITT teamed up with recruitment company AA Appointments to try and alter students' perceptions of working in the industry by supplying graduates to employers.
It was designed as a free service for ITT members to address fears about skills shortages and staff retention.
Debbee Dale, AA's managing director of training and development, contacted 32 universities and lined up undergraduates for the scheme.
However, thousands of firms failed to respond even when told there were suitable graduates waiting.
According to Ms Dale, her organisation received 50 responses from 7,500 requests sent out.
"It was just apathy. We launched this because many people said they did not see graduates, and asked us to send them. We asked if they wanted it, and they said 'yes' - but they are doing nothing about it," she concluded.