It is clear who wears the trousers among the fashion retailers.
ASOS shares soared by 2% and UK sales leapt by a whopping 15% yesterday in what chief executive Nick Robertson described as an “encouraging” performance.
ASOS, which aims to emulate celebrity fashion, boasted UK sales figures of £49.8 million for the three months to August 31 and now has a catalogue of 5 million customers.
With this in mind, we have compiled a list of the key things graduates from any degree subject can learn from the autumn/winter collection 2012 by ASOS:
Very Berry
Red and purple are most definitely in as Britain sinks into autumn and winter. Whether you opt for claret grape or burgundy, you will be very à la mode – especially if you team these colours with velvet, embellishment or shine. How, you may ask, is this related to graduate jobs?
Well, red is a bright, bold colour and is capable of making you stand out in a group interview, for example – or
make you more memorable to employers. Turn to the Special K lady for inspiration if needs be and ‘dare to wear red’.
Eastern Opulence
Eastern charm is dominating Western catwalks this season, with oriental motifs and kimono detailing staking their claim in the world of winter fashion. ASOS describe this trend as an “opium-soaked dose of mystery and glamour” and while it’s probably best to leave opium and ambiguity out of the equation; it doesn’t hurt to get glammed up for an interview. Looking sleek, smart and professional can only send out good vibes to potential employers.
Fashion is not the only thing from the Far East people are finding hard to resist: with very few jobs for graduates available at the moment, unimpressed
UK graduates are opting to jet off to China to escape Britain’s financial woes.
Military
Camouflage is making a comeback this season – brace yourselves for crowds of Action Men and Women on a high street near you. Graduates can integrate military methods into their job hunt: for example, effective strategy execution.
Taking an organised approach to your job hunt – like planning to get five applications out per day, rather than sending a few out here and there – could see you plucked from the
graduate talent pool and set down in a graduate job.