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Students 'becoming customers' of higher education

Published: Tuesday, 02 December 2008   Category: Government policies

Students are becoming increasingly selective when it comes to pursuing higher education options, it has been suggested.

According to Johnny Rich, editor of student information website push.co.uk, many students are considering CV prestige and potential earnings when they choose which universities to apply to.

He added: "Almost all students take the question of what they study, where they study or whether they study at all very seriously and they should. I would encourage students to take where they study as seriously as possible."

Mr Rich commented that students had gradually become "customers" rather than "consumers" of higher education.

He added that they wanted to have a degree which they could be proud of on their resume.

The NUS Student Experience Report 2008 indicated that 53 per cent of students applying to university did so in order to improve their chances of securing a graduate job.

Some 44 per cent were most concerned about maximising their earning potential.

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