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Stand out from the crowd at interview: Creative and Proactive Research

Published: Friday, 21 August 2009   Category: Graduate recruitment | Career Advice | Life after graduation | All Graduate job news

With even more graduates leaving higher education this year and difficult economic conditions, competition for Graduate jobs is now stronger than ever. So how can graduates stand out from the crowd at interview stage?

One of the simplest methods is based upon the research candidates undertake prior to the interview in order to impress and stand out from the crowd.

More often than not interviewers will ask questions along the lines of “what interested you in the role here? Tell me what you know about our business?” These questions are designed to highlight a candidate’s research and understanding of the business but also should be seen as an opportunity to stand out from the crowd.

Jonathan Evans, Managing Director of Discovery Graduates, believes that by going the extra mile and spending time intelligently researching the business this simple question can really help a candidate distinguish themselves from the competition.

He added: “Interviewers may be seeing 20 or more people for interview and if all candidates recite the ‘About Us’ and ‘Careers Page’ sections from the website there will be little or no difference in the answers and a wasted opportunity to impress.”

He advises: “By being creative and proactive in the way candidates research the business they can stand out at this stage of the interview. Try and speak to someone within the business, research past or current projects they are a part of, be aware of recent news stories affecting the company and importantly the industry as a whole can be just some of the ways of gleaning extra information.”

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