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Software giant appealing to female graduates

Published: Tuesday, 06 November 2007   Category: Science, IT and Engineering

Microsoft is employing a variety of methods to appeal to female students who may be interested in careers in the IT industry.

The software giant wants to increase the number of women working in IT and is using mock fashion shows to help change the image of the industry.

Microsoft is encouraging female graduates to use computers as a design tool to create posters for a pretend fashion parade in order to get them interested in graduate IT jobs.

Stephen Uden, head of skills at Microsoft, told Personnel Today: "There is a huge skills gap in IT, which holds back the growth of our business.

"More than 140,000 IT jobs are projected to be created before 2011 in the UK, so unless we can solve the root causes of skills shortages we will be chasing our tails."

A recent survey by IT training company The Training Camp found that 67 per cent of women say it is more difficult to break into the IT industry than to move up the industry career ladder.ADNFCR-1068-ID-18344827-ADNFCR

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