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Social networking 'a growing recruitment tool'

Published: Friday, 15 May 2009   Category: Career Advice

People looking for graduate jobs could be interested to read that growing number of recruiters are looking to find candidates using social networks.

New research undertaken on behalf of mypeoplebiz.com has found that 78 per cent of businesses now use both social networking and social media in order to attract people to jobs with them.

According to onrec.com, this study backs up a recent finding that showed 50 per cent of organisations spent more on social networking marketing on sites such as Facebook during 2008 than 2007.

The study also found that candidates are also increasingly seeing social networking websites as a "recruitment tool".

"Both active job seekers and passive candidates are willing to publish career-based information about themselves on social networking sites, with a view to potential employment opportunities, either from friends or from head-hunters," said the study.

A recent study by Kelly Services found that workers need to keep updating their skills through training, as 90 per cent of people aged between 18 and 29 believe their abilities could become obsolete without further instruction.