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SEO graduate jobs: Do I have the right skills?

Published: Wednesday, 18 April 2012   Category: All Graduate Jobs News

Search Engine Optimisation (SEO) skills are increasingly in demand in the modern employment market. However, an official SEO degree doesn’t exist (yet) in British universities. So, what could you do to increase your chances of working in an SEO-related job?

A vast number of people are still unaware of what SEO actually means. Search Engine Optimisation is the technique of improving the visibility of a website in search engines via "natural" or un-paid methods. This means that through the savvy use of specific keywords and hyperlinks, a webpage can considerably increase their presence online.

The lack of a formal qualification in this field combined with the increasing influence of SEO as a practice means that people with established IT skills are increasingly finding SEO jobs as possible routes to employment. If you also think it could be a good idea, check out these tips to find a graduate position within this area.

Prove your experience: Since there is not any official qualification in SEO, most people learn about it from previous jobs. Because of this, you should make sure that either in your CV, or in a job interview, you remark what you did and learnt regarding SEO. Don’t forget to give examples and base your arguments on sound results and tangible examples.

Clean online profile: Find out what the internet says about you (if anything) that might be interpreted as inappropriate and clean your online profile accordingly. If there is any blog, comment or other public online content that you don’t want employers to see, make sure it is properly removed or made private.

Never stop learning: a key practise in the SEO field is to keep learning about the industry all the time. Since the internet changes all the time, you should read the news related to SEO and rectify your lack of knowledge in certain areas by training yourself.

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