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Professionals want responsible employers
Wednesday, 01 August 2007
Life after graduation
A number of young professionals, many of them graduates, value a 'caring and responsible' employer above their own salary, according to a new survey.
The figures, compiled by BT, suggest that 35 per cent of employees are more concerned with their company's corporate social responsibility (CSR) then with their own wages, while a further 44 per cent said that they would not work for a socially irresponsible employer.
Almost half claimed that social responsibility policies should be compulsory and more than a quarter believed that corporations had the most influence on the future of the planet.
Alison Garner of BT said: "Young professionals are increasingly looking at CSR when considering which companies and brands they might work for."
She added: "Not only is it important to have a solid CSR policy, but it is also increasingly important for companies to communicate what they are doing as it is an area which can undoubtedly provide competitive advantage."
A recent forum3 study suggests that 90 per cent of employees take CSR into account when deciding which jobs to apply for.