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PR employers extol virtues of graduate recruitment

Published: Friday, 07 August 2009   Category: Employer News

PR businesses thinking of cutting the number of graduate jobs they will provide this year will be hurting their operations, according to several employers.

Speaking to PRWeek, Sacha Deshmukh, chief executive officer for the Engine agency, warned that graduates are the "muscle" of a business and cutting it will result in a weakening of the enterprise.

Jonathan Flint, co-managing director of PR firm Citigate Dewe Rogerson, concurred, adding that employers with the power to invest in graduates should do so to protect the future of their firm.

Another graduate employer, Colin Byrne of Weber Shandwick, told the news provider: "Graduates bring enthusiasm, a desire to learn, fresh perspectives and a lack of cynicism to the industry. To be honest, I do think it is short-sighted not to take on graduates."

Supermarket giant Tesco recently announced that it will continue to recruit graduates throughout the recession, creating positions in its commercial division.

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