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Poor communication puts people off graduate jobs in retail
Monday, 02 July 2007
A lack of proper marketing and communication techniques is serving to perpetuate some of the negative images which put many people off considering graduate jobs in retail, a new report has found.
A joint survey by the National Council for Work Experience (NCWE) and the Higher Education Careers Services Unit found that many companies in the sector are facing a severe shortage of top-level management staff, as graduate jobs in retail fail to win significant interest over other recruitment sectors, reports talkingretail.com.
Accordingly, the report warns, more of the UK's leading graduate retail companies would benefit from putting as much care into their recruitment strategies as they do to those promotions designed to attract more customers on to the shop floor.
"Many retailers have got it absolutely right creating an inspirational place to shop, but they don't market themselves as an aspirational place to work," commented Heather Collier, manager at NCWE.
"It's a hidden world and, to quote one of our graduates interviewed in the report, the industry needs to 'big itself up'," she added.
Collier suggested that retail companies should work harder on offering exciting work experience schemes and devote more attention to marketing the pay and lifestyle benefits of graduate jobs in retail to help change people's thinking about work in the sector.