When Darnella and Charmaine Daley graduated with prestigious degrees but struggled to find employment, the innovative sisters decided that something dramatic had to be done.
Darnella completed a History of Art degree at University College of London while Charmaine completed a Philosophy and Sociology degree at Oxford Brookes University. However, once they had graduated they found just how crowded the marketplace was for somebody with their particular qualifications, and the situation was rapidly getting quite desperate.
At one point they were applying for 30 positions per day. So, instead of constantly battling for a graduate position, they decided to work together and form their own business, providing jobs for themselves.
The business is an innovative idea called Cycle Tours of Oxford, which offers visitors the chance to see the sights of the city from the saddle. They are based in Broad Street and have invested £5,500 in the business including a £1,500 loan from the Prince’s Trust.
The business is currently small with only five bikes (1920s-style Pashley bikes) and a tour will typically last three hours.
Both of the degrees which they have earned allowed them to develop strong transferable skills such as analytical, critical and communication skills.
They will, however, be able to continue to use these strengths in their future business venture. Meanwhile, Darnella will be able to present guests with adequate clear information and Charmaine will be able to continually use her obvious people skills.
Although it is certainly a unique story, it is also indicative of the competitive nature of the graduate jobs market as it exists at the moment. Such innovative strategies may become increasingly common as individuals look to distinguish themselves in an overcrowded environment.
Have you considered trying something as unique as this in order to secure a graduate position? Graduate training schemes may be the perfect way to stand out if you can find one that suits your skills?