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Online job searching increasing

Published: Tuesday, 04 March 2008   Category: Life after graduation

UK companies which are still using newspaper advertising to attract graduate talent may be wasting their time and money, according to new research.

A study of nearly 400 graduates by Reed Employment has revealed that 89 per cent of respondents only ever search for jobs online.

In contrast, 18 per cent make use of specialist recruitment agencies, eight per cent apply in person and just three per cent check newspaper job sections on a regular basis.

Commenting on the findings, Stephen Harrison, operations manager at Reed Graduates, stated: "The Facebook generation of graduates clearly is more receptive to receiving information online than in print format.

"To attract top graduates, businesses will need to rethink the ways in which they recruit, ensuring that online recruitment and perhaps even social networking sites are included."

With 57 per cent of graduates stating that they spend less than an hour researching for jobs, Mr Harrison said this was "worrying" given the amount of information available to them on the internet.


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