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New graduate marketing course launched

Published: Thursday, 03 April 2008   Category: Science, IT and Engineering

A new training course for graduates and businesses has been launched by E-consultancy.com.

The Digital Marketing Graduate Academy launch follows a survey which revealed that 97 per cent of those questioned admitted attracting suitable staff was challenging.

A further 57 per cent said that this shortage of digital skills had a negative impact upon the growth of their businesses in 2007.

E-consultancy.com claims that its academy aims to address this shortage, with 36 people being selected to receive support to pursue graduate IT jobs.

Craig Hanna, training director at the organisation, said: "Digital marketing and e-commerce is becoming an increasingly important part of most businesses but resourcing this has become a big problem for many companies."

It is looking to find graduates aiming to use their "passion for digital media" to develop commercial skills, he added.

In related news, Margaret Dane, chief executive of the Association of Graduate Careers Advice, recently said that competition for "top" jobs is currently "very tough".

The expert suggested that this came down to three areas; "intellectual ability, skills and motivation".
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