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Money 'not priority' for female graduates

Published: Tuesday, 12 February 2008   Category: Graduate Job sector Reports

New research has found that women do not consider money to be a top priority when considering a job position.

This was discovered in a survey by the International Centre for Women Leaders, which noted that the number of women taking IT jobs was falling due to the industry not making itself appealing to them.

Professor Susan Vinnicombe, director of the International Centre for Women Leaders, said that men often tend to focus on the starting salary, but women consider more diverse benefits

Respondents to the survey found that women listed factors such as the opportunity to develop, working in a friendly atmosphere, feeling valued and working with international people.

None of the factors that the women listed included money.

Commenting on the IT sector failing to realise this, Ms Vinnicombe stated: "At graduate recruitment fairs, the young male management consultants simply weren't using the right buzz words that appeal [to women]. And the same is true across the board."

The International Centre for Women Leaders aims to help organisations develop the next generation of leaders from the widest possible pool of talent.


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