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Milk round 'should still be key to filling graduate placements'

Published: Friday, 24 September 2010   Category: Employer News

Companies should still include the 'milk round' in their strategies for filling graduate vacancies, according to new research.

Recruitment firm TNP Worldwide surveyed almost 1,000 undergraduates and found that 88 per cent would be likely to attend a fair during the autumn term.

Furthermore, two-thirds (66 per cent) of those questioned said that they would use such a face-to-face meeting to help them decide which company they want to work for.

"The most crucial finding for employers from this research is that students do embrace the opportunity to meet organisations and it will inform their career decisions," said Neil Harrison, director of research and planning at TMP Worldwide.

"So be sure to invigorate your employer brand on campus as doing a bad job will put off students who may have you on their shortlist from their internet research."

The research also showed that 80 per cent believed they could learn more about the "culture and ambition" of a company in a short conversation than they can through an internet search.

Meanwhile, Aberdeen-based software firm Absoft announced this week that it is still committed to recruiting graduates, despite the effects of the economic downturn.

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