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Job security not 'top priority' for graduates

Published: Wednesday, 30 January 2008   Category: Graduate Job sector Reports

Research has shown that job security is no longer the top priority for today's graduates.

Data from the Great Place to Work Institute has found that graduates want to feel an "affiliation with the brand" when working for large organisations.

Williams Johnson, business development and sales manager for the institute, stated that a graduate looking to identify with the company is a marked difference from seeking job security.

It is increasingly possible that today's graduates would leave a company if they found another firm which was more exciting and offered them a greater level of identification, Mr Johnson noted.

Commenting on the change in priority, he said: "These are bright people. They tend to have graduated from top universities and they love that they can get a job virtually anywhere. So money's not a concern."

The Great Place to Work Institute is a research and management consultancy based in the US with International Affiliate offices throughout the world.

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