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IT boosts UK economy, graduates told
Monday, 07 July 2008
Science, IT and Engineering
Anyone looking for graduate jobs in the IT sector might be pleased to hear that the industry has been described as vital to UK business.
The UK Competitiveness: The Role of IT Services report, which was conducted by the Confederation of British Industry (CBI), reveals that 63 per cent of firms have been able to improve customer retention and satisfaction through technology.
In addition to this, 60 per cent use IT to tailor products and services to consumers' needs, while 57 per cent believe the development of new marketing methods through computers and the internet has boosted their company.
John Cridland, deputy director-general of the CBI, said: "At a time of tougher economic conditions and ever-increasing international competition, it is vital that all firms understand how they can use IT to drive performance and create goods and services customers want."
IT is now focused on customer-related issues, rather than cost cutting, he added.
Last month, recruitment company PFJ claimed that a post graduate degree can help make candidates stand out when applying for jobs.