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Internet 'plays huge role' in consumer's purchase research

Published: Thursday, 28 August 2008   Category: Science, IT and Engineering

Those looking to embark on graduate IT jobs could be interested to hear the internet plays a "huge role" in how consumers research their purchases, it is being claimed.

E-consultancy.com maintains firms need to use the "unique strengths" of all their different marketing channels in order to generate sales.

Chris Lake, editor-in-chief of the online publisher of marketing reports, said the internet plays a huge role in how people perform their research before making purchases offline.

"Equally, offline channels like TV advertising are driving a lot of sales online. So if you don't have a particular piece of the jigsaw, you're probably losing out," he added.

According to websiteoftheyear.co.uk, the 2007-08 winner of its best automotive site was Autotrader.co.uk, while Liverpoolfc.tv and RBS.co.uk were the top sports and finance sites respectively.

National Statistics state there are 16 million households in Great Britain, representing almost two-thirds (65 per cent) of the population.
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