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'Hidden job market' can be found online
Wednesday, 25 July 2007
The 'hidden job market' of graduate recruitment among small businesses is well worth finding, according to the Graduate Recruitment Bureau.
Although the large companies offer higher salaries, smaller businesses often provide more opportunity to gain experience and a greater chance of achieving promotion, the Bureau points out.
Small businesses may not have the resources to commit to graduate recruitment on the scale of their larger counterparts but the increased use of the internet can increase the number of potential applicants reached.
Dan Hawes, co-founder of the Graduate Recruitment Bureau, said: "[Small business graduate jobs] are hard to find, they're what's called the 'hidden job market'. They don't advertise widely, they don't have time to go to careers fairs.
He added: "In terms of getting in front of graduates, online advertising is very cost effective. Obviously, the job has to be good to get the right response and subsequently hire people."
According to the Chartered Institute of Personnel and Development's 2007 recruitment survey, 73 per cent of businesses advertised permanent vacancies through a recruitment agency (including online ones) compared with 75 per cent using local newspapers.