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Graduates press bosses on CSR
Tuesday, 18 September 2007
Life after graduation
Graduate job seekers are increasingly opting for employers with a strong Corporate Social Responsibility (CSR), new research has found.
According to a Reed survey, 82 per cent of jobseekers consider CSR to be an important issue and a further 57 per actively seek ethical employers.
It seems, however, that companies are slow on the uptake of CSR strategies with only a third of firms currently taking ethical considerations into account.
Explaining to the importance of CSR to jobseekers, Jamie Parry at Reed said: "We are fast becoming a socially aware society and it's no surprise that jobseekers are demanding a more ethical stance from their employers.
"The decision to implement a CSR policy makes good business sense; it gives companies a competitive edge, saves money, and as our research shows, helps to attract top candidates."
Some 12 per cent of jobseekers claimed that an ethical stance was the most important factor when selecting a potential employer.