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Graduate survey suggests Google is the most popular employer

Published: Wednesday, 25 April 2012   Category:

The majority of graduates are looking to land their first role at search engine giant Google, according to the results of a survey conducted on behalf of The Guardian.

The list of the UK’s top 300 employers, voted for by over 25,000 students, also places BBC TV in second place and the Secret Intelligence Service (MI6) in third.

Financial service institutions such as Deloitte, Ernst and Young and PwC all failed to retain their top 10 place from last year, while charities and big name brands fought their way to the top of the league.

Achieving 10th place in this year’s Trendence Graduate Barometer, Innocent Drinks made a remarkable climb of 94 places compared to its listing in 2011. Other companies that have achieved upward mobility in the awards compared to last year include Oxfam (up 16 places to 8th place), Rolls-Royce (up 39 places to 14th place) and the John Lewis Partnership (up 50 places to 20th place).

Other employers have fared worse in the 2012 awards, including NHS Graduate Schemes (down to 4th place from 1st in 2011) and IBM (down to 39th place from 5th last year).

Kathryn Callow, UK account director at Trendence who carried out the research, commented on the results:

"This year's findings show that the usually desirable financial services companies have fallen out of favour with current students who are becoming more interested in organisations like Amnesty International and Oxfam. This could well be down to the image crisis that the sector has faced since the downturn and as a result, many students are now looking at the third sector as a valid career path.

"It's also very interesting to see the intelligence services break into the top ten for the first time - again this seems to be an example of a wider trend for today's students to work for an employer who aims to do good and have a positive impact on society."

Who would be your ideal employer for your first graduate job? What is this choice based on?

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