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Graduate recruitment 'must target the entire talent pool'

Published: Tuesday, 28 October 2008   Category: Career Advice

Outmoded job advertisement practices could be costing recruiters the most capable staff, a new study has indicated.

According to research conducted by The Institute for Employment Studies and Department for Work and Pensions, many employers are searching in the wrong places for high-calibre graduates.

The study indicates that employers should be using a range of mediums to advertise jobs, not merely online and print.

With 76 per cent of survey respondent claiming to focus specifically on online job adverts, it is possible that some jobseekers may not be aware of the full range of jobs opportunities available.

Jo Causon, director of marketing and corporate affairs at the Chartered Management Institute, said: "There is certainly a need to adjust recruit behaviour because without casting the recruitment net wider, organisations run the risk of losing out on senior staff who have embraced technology to boost their career prospects."

Earlier this month, it was reported that MI6 has begun searching for potential security services employees via online networking site Facebook.

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