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Graduate recruiters 'wary' of using social media

Published: Wednesday, 04 August 2010   Category: Employer News

Almost two-thirds (65 per cent) of graduate recruiters are concerned about using social media as a means of getting in touch with students, it has been suggested.

The 'Social Media Audit' is a new study conducted by recruitment and marketing communications provider Penna Barkers and the Association of Graduate Recruiters.

According to the findings of the research, one in seven companies believe that it is "dangerous" to target potential recruits through sites such as Facebook or Twitter.

"A common concern is that social media allows potential and unsuccessful candidates to post comments that are detrimental to employers' reputations and make those available for all to see, even when those comments are unfounded or incorrect," said study author Phil Lane, head of planning at Penna Barkers.

However, the study did reveal that the vast majority (95 per cent) of companies believe it is important to keep abreast of social media developments in relation to their brands.

Last week, specialist placement company CRCC Asia claimed that an increasing number of graduates are seeking out internships in China.ADNFCR-1068-ID-800013019-ADNFCR

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