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Graduate opportunities may open in the growing advertising industry

Published: Tuesday, 29 March 2011   Category: Sales and recruitment

The advertising industry may be a good sector to find graduate opportunities after it was announced that online advertising has smashed through a milestone.

Internet Advertising Bureau (IAB UK), the country's organisation for all elements of online advertising, has announced that the amount spent on UK-based advertising has broken the £4 billion mark.

The spend on UK advertising rose 12.8 per cent last year to break through this huge target, according to the biannual research carried out by IAB UK in collaboration with professional services firm PricewaterhouseCoopers.

Ian Barber of the Advertising Association put forward his opinion that there is one main element of online advertising that gives it an advantage over traditional advertising methods.

"It's targeted," he said. "It makes it easier for brands to work out who they're advertising to."

Many advertising companies offer graduate schemes, including one of the biggest firms in the country: DDB UK, which has had a graduate recruitment drive since 1972.

Find graduate opportunities at gradplus.com

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