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Graduate IT sector booming amid social networking success
Thursday, 12 July 2007
Science, IT and Engineering
Opportunities and pay packets for graduates looking to break into the UK's IT sector are set to remain strong thanks to increased demand for online technology driven by social networking sites like Facebook and MySpace and the ongoing e-commerce boom.
The online networking and video-sharing sector shows no sign of abating, with Google's recent purchase of YouTube a prime example of growing interest and importance which has seen the 90s dotcom bust long-since forgotten.
New research from the Association of Technology Staffing Companies (ATSCo) has now revealed how this is translating in real terms, with existing web developers and well-studied graduates now expecting to earn £29 an hour for their programming services - up from £23 at the same time last year.
Ann Swain, chief executive of ATSCo, explained: "The proliferation of social networking sites, and the increasing amount of time people are spending online, has lead to a boom in demand for online content from advertisers looking to target these audiences.
"Websites now offer a potentially much more sophisticated user experience than the plain text sites around in the 90s. It was relatively easy to publish a decent website back then, but now it's difficult without expert programming skills."
The study also found that many of the UK's largest retailers are now investing heavily in their e-commerce facilities, with firms including Marks & Spencer, House of Fraser and Debenhams all pushing their online payment options in the last 12 months.