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Generation Y 'less motivated'

Published: Friday, 29 August 2008   Category: Retail

Those embarking upon graduate careers with jobs at Tesco could be interested to hear Britain's biggest supermarket chain is facing problems in motivating its young staff, it is being claimed.

According to the organisation's resourcing chief, Tesco's workers in the 17 to 24 age bracket are typically the least motivated, it has been reported by Personneltoday.com.

Lorna Bryson, who oversees the firm's apprenticeship and A-level schemes said these workers - referred to as Generation Y - required more work from managers in order to inspire them to progress within the company.

"We have got a real problem with [motivating] our young people. We have got to teach our managers in how to manage Generation Y, as they are high-maintenance and needy. We need to hand-hold them, as they absolutely want to know where their career is going," she added.

According to the employment news website, Tesco employs almost 20,000 workers aged between 17-24.

The firm employs more than 250,000 employees across 1,779 stores.

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