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FTSE 100 employers missing out on graduate talent

Published: Tuesday, 08 December 2009   Category: Employer News

New research has shown that employers offering graduate jobs are not finding the candidates they want because their branding is too weak.

Conducted by GradFutures.com, the report revealed that only 37 per cent of companies in the FTSE 100 are recognised by graduate job hunters.

When the top 100 firms by volume were presented to potential candidates, 62 per cent were recognised, but only 25 per cent of the following 100 were familiar to the talent those firms are seeking.

According to People Management, the researchers believe that employers should be doing more to let graduates know about their job vacancies.

Demetrios Zoppos, director of the website, told the news provider: "Employers' recruitment strategies are failing them - many have jobs to offer, but graduates don't know what the companies do or that they even exist."

The Guardian recently reported that graduate employers need to create 600,000 jobs for degree-level students in the next seven years if the industry is to help get the UK economy back on track.