Home Skip Navigation LinksNews News Story

<< back to previous page

Flexible grade options highlights competition for top talent

Published: Saturday, 13 February 2016   Category: All Graduate Jobs News

By revealing that it is offering flexible grade offers to prospective students, the University of Reading has highlighted just how much the race for top talent is hotting up.

With competition to attract students high, the university has included a ‘safety net’ with its offers which guarantee admission, even if they miss their target by one A-level grade.

Reading deems it to be a more ‘honest’ approach, with a spokesperson saying it reflects a “very aggressive, competitive undergraduate market”.

The removal of limits on student numbers is credited with helping to drive this increased competition, especially as more than half a million students were accepted for places in the last year.

In order to attract students, a rise in unconditional offers has been noted, with universities prepared to accept individuals regardless of the end results they may achieve.

Other incentives have included scholarships, bursaries and even iPads for students, while the majority of institutions have embarked on extensive marketing and ad campaigns.

Head of Ucas admissions service Mary Curnock Cook revealed that more than half of the students accepted last year missed out on the results they needed by two grades or more.

She suggested that some teachers over predict grades in order to boost a student’s chances of getting a university offer.

Reading University meanwhile has wasted no time in taking action, with a spokesman saying they have had another record set of applications.

“More strategic, targeted offer-making is the reality of a very aggressive, competitive undergraduate market,” they said, adding that a proactive approach is now a necessity.

The spokesman said that new approaches are constantly being piloted in order to give students the best chances of succeeding and to encourage the best talent to consider the university as a first choice, rather than as an insurance option.

If you’ve already got your place at university, or have completed your studies and are considering your future, visit Grad Plus and browse through a range of graduate schemes and other options that are available

news archives...

Email this page to a friend Facebook Twitter DZone It! Digg It! StumbleUpon Technorati Del.icio.us NewsVine Reddit Blinklist Add diigo bookmark