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Employers 'keen to attract women to graduate jobs'
Thursday, 09 October 2008
Employers are looking to do more to attract top female workers to graduate jobs, it is being claimed.
According to a report in the Times, the demographic is a coveted group of potential employees and firms are keen to make sure they get the best.
Speaking to the newspaper, Diana Worman, diversity adviser for the Chartered Institute of Personnel Development, said: "Talent comes in all shapes and sizes and you may well find you're missing out if you don't cast your net far and wide."
Companies are looking to attract women through word of mouth, targeted graduate job schemes, advertising and the internet, the news provider adds.
Recently, the Independent reported comments by Richard Wainer, head of education and skills at the Confederation of British Industry, who stated that graduates with soft skills stand a better chance of getting a job than those without.
According to Mr Wainer, employers are interested in more than just academic qualifications.