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Company loyalty 'waning in West London'

Published: Tuesday, 15 April 2008   Category: Life after graduation

Companies in West London and the Thames Valley are struggling to recruit and retain top talent, according to new research

A survey of over 900 employees and nearly 300 employers in the region by recruitment firm Parkside indicated that around 60 per cent of respondents had been in their job for less than two years, with 68 per cent saying they planned to change employer in the next six months.

Some 39 per cent said they were planning to switch jobs due to, followed by 28 per cent who cited their employer's attitude to culture and ethics as an issue.

Parkside's managing director, Jennie Emerson, who commissioned the research, commented: "Our surveys over the past five years have shown that career cycles among younger workers, the 'Generation Y' aged between 21 and 28 have been getting shorter all the time."

She added that this trend is now spreading to staff of all ages as the concept of "long-term loyalty" to a company appears to be dying out.


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