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Brand 'less important' in financial services recruitment market

Published: Wednesday, 17 October 2007   Category: Professional & financial services

Financial services employers have over-estimated the power of their brand when trying recruit new employees including graduates, according to a new survey.

The study, undertaken by Badenoch & Clark, revealed 79 per cent of financial services workers say brand makes no difference in their choice of employer, Onrec.com reported.

And the survey also discovered that careers in investment banking and investment management are the most popular in the sector, with 72 per cent of candidates, including graduates, aspiring to work in them.

Neil Wilson, managing director, Badenoch & Clark, told the website: "Our research reveals that this is a market in which there is a notable mismatch between what employees find attractive in a role and what employers are focused on offering.

"Flexible working hours are one of the biggest incentives according to employees, and yet only 55 per cent of financial services companies currently offer it," he added.

Figures published by Prospectsnet.com in late 2006 indicated that the City of London estimated its annual graduate recruitment intake lay in the range of 7,950 to 10,750 per annum.ADNFCR-1068-ID-18321013-ADNFCR

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