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Graduate Job The Torridon - Hospitality Marketing Assistant

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: Torridon02
Salary: £15,500 p.a.  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Job summary

The Torridon, the Scottish Hotel of the year 2012, located in a stunning location one hour from Inverness, offers an exciting opportunity for a recent graduate with strong marketing background. This 12 month role involves raising the brand of the hotel on a global scale, in particular through online marketing. There is potential for this role to become permanent.

Job Description

The Torridon, in Achnasheen, Wester Ross, are looking for a graduate to join their team to take internet marketing activities to a more advanced level. The graduate will ensure that these channels work to their full potential in order to engage more effectively with The Torridon’s international and national audience.

This placement will identify and expand the overseas markets particularly increasing occupancy throughout the year from the target European, North American & Asian markets. The graduate will also work towards increasing brand awareness on a more global scale, in particular in the Asian market which in the longer term has the greatest potential. 

Marketing of the award winning The Torridon is done through select agents, Visit Britain and Connoisseurs Scotland. In addition, much work is done via the internet, through website, and social media. These channels are constantly changing and need development, improvement, for example including the use of QR codes and other emerging marketing trends.

The work required will include internationalising online, including strategic positioning and design, i.e. keywords, landing pages, multi-lingual pages, content, key languages, including USA, site design, layout and presentation. It will also involve identifying opportunities including google+, yelp, development of mobile apps, QR codes, data capture and management, reporting etc.

This will be an exciting opportunity for a recent graduate to contribute to the growth of a luxury hotel with increased spend and stay and return by driving the marketing strategy and helping to achieve increased occupancy targets and brand awareness in new markets. In line with this, the graduate will be constantly monitoring the image of the brand to support its position as a top hotel in Scotland and the world.

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Skills / Experience

Essential: 

  • Degree in Marketing, Tourism or Business (with strong marketing element) or significant work experience in a similar marketing role
  • Excellent IT skills for online analysis, social media and website management
  • Good sales techniques
  • Good interpersonal skills and telephone manner
  • Numerate and be able to produce graphs and statistics when necessary on excel and adobe creative suite
  • Enthusiastic
  • Excellent attention to detail
  • Flexible work attitude and be prepared to help in any department should the occasion arise
  • Willing to learn and keen to enhance own personal development
  • Full driving licence and access to a car

Desirable:

  • Interest in hospitality
  • Interest in food and wine

Qualifications

  • Degree in relevant discipline.

Benefits

Accommodation for the successful candidate may be available on site at a subsidised rate. 

As part of the TalentScotland Graduate Placement Programme in the Highlands and Islands, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access training focussed on employability and business skills, including a five day residential course.

Duration

12 months

Location

Torridon, by Achnasheen, Wester Ross

All applications will be processed through the Talent Scotland Graduate Placement programme. Please direct all initial questions or enquiries to the Talent Scotland team.

Location: Scotland

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