Marketing Scheme with Unilever
NOTICE: This job has now expired and will not be accepting any more
How do you make a campaign about more than just marketing? How do you address not just an audience’s immediate needs, but their lifestyle? More specifically, how do you keep a washing powder with almost a hundred years of history bang up to date? Our answer was to sell dirt. We commissioned research that found out that a third of children don’t play outside for fear of getting dirty – and we decided to do something about it, with Persil. What would you have done?
While it’s true that we’ve a host of success stories to shout about – Lynx, Pot Noodle, Magnum, Dove – the fact is, we need to continue to re-write the marketing rulebook if we’re to keep some of the world’s best brands performing fabulously. Arguably, many markets have never been tougher than today. Competitors are becoming bigger and better, the bar is rising steadily higher and consumers grow more and more demanding. What’s more, things change quickly.
What will you do?
Marketing requires an expert knowledge of your brand, the people who use it and how to communicate with them. So as a marketer, you’ll work closely with consumers, professionals, agencies in PR, advertising and pack design, and retailers – to name only a few. You’ll also be in contact with Unilever Brand Innovation Centres across the world, as well as our Supply Chain and Customer Development teams
You’ll enjoy up to three placements, as well as some of the best marketing training around. These could be in marketing for a local company or a regional innovation centre, customer development, or market research; occasionally, there are even opportunities to work on an international assignment or in an external agency.
Who is it for?
You need to be passionate about your brand, able to inspire the people around you, highly analytical and creative in your thinking, and show a combination of gut instinct and crystal clear vision. It’s demanding work, and we’re selective of who we take on. Could it be you?
Any Location, UK locations