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Graduate Job Marketing Officer

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: Strathspey Railway
Salary: £17,000 p.a.  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Marketing Officer


Strathspey Railway Company

Role Description

Strathspey Railway (SRC) in Aviemore are recruiting for a recent graduate for a Marketing role.  The 12 month role will assist in specific customer targeting in order to raise the profile of the SRC and identify gaps in its current marketing processes.  By using the savings from targeted marketing, SRC will create a platform from which to expand into other areas thus increasing numbers on a year by year basis.

The role will also include:

  • Initiating, implementing and evaluating a feedback system for market surveys
  • Carry out market surveys across the company and wider area
  • Review current sales mechanisms and products for sale to the public and make recommendations on improved delivery to maximise ROI
  • Identify possible types of tickets to meet public requirements and monitor outputs
  • Implement joint marketing with other attractions in the area
  • Evaluate current gaps in service and make recommendations to Director of marketing

As part of the TalentScotland Graduate Placement Programme in the Highlands and Islands, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access training focussed on employability and business skills, including a five day residential course.

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Skills and Qualifications


  • Marketing qualification
  • Internet, social media and web technologies knowledge and application, PC/IT skills
  • Good interpersonal skills
  • Previous marketing experience
  • Working with people at all levels
  • Articulate, good listener, confident
  • Able to work on own initiative
  • Able to work within a team situation
  • Self starter


  • Market survey implementation and evaluation
  • Previous office experience
  • Ability to transfer ideas into concepts
  • Experience of conducting surveys
  • Experience of setting up social media sites
  • Retail experience
  • Experience of similar projects
  • Able to show examples of similar projects

Company Information

The Strathspey Railway line runs from Aviemore to Broomhill through the Cairngorms National Park. Established in 1971 the railway began to operate steam trains over 5 miles of the original Highland Railway line from Aviemore to Boat of Garten in 1978. 20 years later trains began to run into the magnificently restored Victorian station in central Aviemore. In 2002 an additional 4 miles from Boat of Garten to Broomhill were re-opened and a start has now been made on relaying the track north of Broomhill as the first stage of reopening the line to Grantown on Spey the regional capital of Strathspey.

The main business activity is to manage and run a heritage railway as a main tourist attraction.


Aviemore, Highlands

Closing date 

1st July 2012

Placement Start Date

July 2012


£17,000 p.a.


12 months

Location: Scotland

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ScotGrad – Graduate Placements for Growing Businesses

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