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Graduate Job Marketing Graduate - Kilda Cruises

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: Kilda01
Salary: £16,000 per annum  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Closing Date - 26 February 2013
Location - Highlands and Islands, Western Isles               
Salary - £16,000 per annum

Job summary

Angus Campbell t/a Kilda Cruises on the Isle of Harris, is recruiting for a recent graduate to implement their marketing plan through various channels, mainly online and social media. During this exciting 12 month project the successful graduate will be promoting the brand, and also co-ordinate bookings and investigate new business opportunities.

Job Description

Angus Campbell t/a Kilda Cruises are recruiting an ambitious graduate who will lead on the implementation of the company marketing plan to promote the company services. The company does not currently have any marketing expertise and the addition of a graduate with this background will enable the company to maximise opportunities. The graduate will be situated in the new office in Tarbert.

After the initial introduction and training in pilot plant operations, the role will involve:

·         Implementation of company marketing plan. This will cover the three business areas: Kilda Cruises, sea angling and marine survey services. Marketing will include provision of web content (liaison with web development company), adverts in magazines, video content, social media. The emphasis will be on online marketing; however there may be also local advertising and attendance at local events.

·         Utilisation of social media for St Kilda trips and sea angling activity.

·         After introductory training on the relevant systems, co-ordinating online bookings and taking payments.

·         Being an ambassador for the company and offering excellent customer service.

·         Presence in the new office in Tarbert, promoting the company through e.g. videos, sales of merchandise.

·         Investigation of new business/marketing opportunities e.g. for the marine survey services.

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Skills / Experience

Essential:

•        Marketing related degree

•        Good understanding of use of social media in a commercial context

•        Comfortable dealing with the public and understanding of excellent customer service

•        Personable nature and good communication skills

•        Ability to work independently and seek guidance where appropriate

Desirable:

•        Understanding of web design

•        Sea faring knowledge

Qualifications

•        Marketing related degree

Benefits

As part of the TalentScotland Graduate Placement Programme in the Highlands and Islands, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access training focussed on employability and business skills, including a five day residential course.

Additional Info

Salary: £16,000

12 month placement

Location: Tarbert, Isle of Harris

Location: Scotland

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