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Graduate Job Market Research Executive

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: CAS01
Salary: £16,000 per annum pro rata  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Project Description

Castle View Management Services are looking for a motivated graduate to focus on two distinct market research projects for new areas of the business:

  • As part of the Castle View Group, our Sport and Leisure company already manage gyms for local authorities in the south of England and we now want to investigate the viability of a budget gym model more locally.
  • One of our companies, Supply Direct Limited, has a new system called In House Manager for use within the NHS, so we want to review and fully understand the market for how to best promote this to customers.

 

Role Description

Reporting to the Group Finance Controller, you will be expected to undertake market research on the two projects in order to present full marketing plans and proposals to the Board of Directors, so that the business can decide on next steps.

You will be part of the friendly, wider team of 11 people and will also be able to liaise with the Sport and Leisure company to help support aspects of the projects.

The two projects will run alongside each other simultaneously, with initial emphasis on the Supply Direct project, as IHM will be going live in July.

For Supply Direct, in order to effectively implement the new IHM system, the Graduate will be expected to carry out market research in order to:

  • Examine and review the current sales pitch to suit the needs of the new markets
  • Identify the best contacts to sell our products to within NHS
  • Identify how best to target them, e.g. format of communications etc
  • Develop a full marketing plan.

In order to investigate the market for budget gyms within Scotland and Northern England and, specifically, for a budget gym based within our offices at Bridge of Allan, the Graduate will be expected to undertake market research to:

  • Understand if there is a market for this product
  • Identify competitors and potential barriers to entry
  • Look at costs for set up
  • Identify Health and Safety legislation/guidelines required
  • Understand facilities and qualifications required
  • Identify how to promote to this customer
  • Create a marketing strategy.

 

Skills/Experience

  • Marketing techniques
  • Good verbal and written communication skills to liaise with Management, colleagues, existing and potential clients
  • Good analytical skills to carry out research
  • Good IT skills especially within Microsoft Office
  • Work on own initiative as well as part of a team
  • Flexibility to travel, if required

     

    Qualifications

    Graduate from a minimum undergraduate degree, preferably related to Marketing or other relevant discipline.

    Benefits

    Company Benefits:

    Working within a small and flexible team at Bridge of Allan Castle View Management Services Limited offer our standard benefits of holidays, in-house training, attendance at events/travel as may be required.

    Placement Benefits:

    As part of the TalentScotland Graduate Placement Programme, the candidate will benefit from support from the TSGPP team and may have access to a residential Leadership and Business skills training course. You can find more information on our placement training pages.

    Location:  Bridge of Allan

    Closing date:  30th June 2013

     

  • Location: Scotland

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