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Graduate Job Highland Print Studio - Marketing and Tourism Officer

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: Highland Print
Salary: £19,000 pro rata  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Job summary

Highland Print Studio, an open access visual arts studio in Inverness, is recruiting for a recent graduate for a marketing and tourism role. The 9 month project will involve developing a marketing strategy and social media profile to increase the international profile of the studio and enable them to develop an international market for their products.

Job Description

Highland Print Studio, an open access visual arts studio in Inverness, is recruiting for a recent graduate for a marketing and tourism role. The 9 month project will involve developing a marketing strategy and social media profile to increase the international profile of the studio and enable them to develop an international market for their products.

The Studio offers an unusually attractive environment for an artists’ studio and is already attracting people from further afield onto its classes because of this. 
Currently people find the studio by chance. The studio would like to rectify this by undertaking some research and development to enable the studio to be promoted as a cultural destination and improve its earned income in terms of course fees, sales and studio fees.

Tasks will also involve:

• Identifying key constituencies for studio products within domestic tourist and international tourist market
• Identifying appropriate communications networks for promotion of products initially focussing on internet and social media
• Evaluating best value options
• Developing Highland Print Studio (HPS) profile on tourism and relevant cultural networks
• Developing a national and international press contacts and database
• Research and development of peer sector database; international studios, visual arts communications networks
• Developing HPS profile among national and international peer sector
• Developing relationships with other relevant companies involved in tourist market to promote HPS activities and products
• Producing final marketing plan
• Legacy and handover

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund, additional funding for this placement has been secured from Creative Scotland.

Skills / Experience

Essential:
• Ability to develop a marketing strategy
• Ability to develop social media profile
• Ability to develop and work to a project plan
• Excellent organisational skills
• Good interpersonal skills
• Ability to work collaboratively as part of a small team

Desirable:
• Specific interest in tourism
• Website development 
• Degree in marketing
• Practical work experience in marketing sector

Qualifications

Degree in any discipline

Benefits

As part of the TalentScotland Graduate Placement Programme in the Highlands and Islands, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access training focussed on employability and business skills, including a five day residential course.

All applications will be processed through the Talent Scotland Graduate Placement programme. Please direct all initial questions or enquiries to the Talent Scotland team.

Location: Scotland

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