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Graduate Job The Baltasound Hotel - Graduate Marketing Manager

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: TS21
Salary: £16,000  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Britain’s most northerly hotel, The Baltasound Hotel in Unst, Shetland Islands, is recruiting for a 12 month Graduate Assistant Manager with special focus on Marketing. This exciting role will involve managing social networking sites as well as developing an online booking system for the hotel.

Job Description

This project involves combining all the social media and website activity so the information is up to date and current. It will also involve creating a database to easily identify customers by their geography, repeat customers etc. This would help in targeting certain groups depending on what promotion or feature is running at the time.

The role will also involve developing an online booking system. At present all credit details are taken over the phone as they can not be accepted in email for security purposes. With a lot of customers being international this can sometimes be a challenge due to language barriers.

Whilst the above will be the main focus, the role will entail an element of hands on hotel management including dealing with guest reservations and payments, allocating duties to other staff, stock ordering and early morning/late nights duty manager shifts.


Tasks of the role will include:

• Managing all social media;
• Reviewing the website and ensuring that all the relevant information is up to date and user friendly;
• Developing a database to help target certain groups dependant on the promotion at the time;
• Developing an online booking system;
• Increasing staff productivity;
• Surveying visitors to find out:


o Composition of group and average age
o Place of residence
o Satisfaction rating for hotel
o Satisfaction rating for Unst for a visit
o Any problems with visit

• Production of marketing and online booking manual/staff training


This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.


• Degree in relevant discipline
• Knowledge of Microsoft programmes including publisher, word, excel etc.
• Knowledge of social networking sites
• Knowledge of marketing
• Able to work within an agreed timescale
• Approachable
• Good communication skills
• Ability to work on own initiative
• Ability to work as part of a team
• Being able to see a task through from beginning to completion

• Health and Hygiene Certificate
• Health and Safety Certificate
• First Aid at Work Certificate
• Dealt with customers in a frontline position
• Previous experience in the hospitality industry
• Use of databases


Degree in relevant discipline


As part of this TalentScotland Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a five day residential course training focussed on employability and business skills.

Additional Info

Closing date: 11th August 2013

Location: Scotland

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ScotGrad – Graduate Placements for Growing Businesses

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