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Graduate Job Graduate Marketing Co-ordinator - Stramash

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: Stam01
Salary: £18,000 to £20,000  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Closing Date - 13 January 2013
Location - Highlands and Islands, Argyll and the Islands
Salary - £18,000 to £20,000 per annum

Job summary

Stramash, an award winning, young, dynamic and growing social enterprise based in Oban, are recruiting for a recent graduate for a 12 month Marketing role.  Stramash has reached a stage in its development where a considerable amount of marketing expertise and capacity is needed to move the organisation on to the next level. Lack of marketing capacity has been identified in the most recent business plan. Stramash has reached the stage where it needs to differentiate its various services and develop a sub-brand for each one. The project, called “Reaching Forward” will be centred on the development and marketing of these sub-brands.

Job Description

The project will also focus on developing the membership aspect of the organisation and the potential that this holds, which to date has not been realised. Along with this the project will develop and coordinate a calendar of events that raise the profile of the organisation.

The project will:

-          Identify and research the market segment for each Stramash service

-          Provide detailed analysis of competitors for each service

-          Develop a marketing plan that encompasses each service

-          Implement the marketing plan

-          Develop and implement a membership strategy

-          Establish a calendar of high profile events and coordinate the delivery of these

-          Develop the marketing of Argyll & the Isles as a paddlesports destination

-          Develop the marketing of the Argyll Sea Kayak Trails

At the end of the project, Stramash will have a set of dynamic and effective sub-brands that are marketed to the precise target audiences in a way to maximise engagement. Stramash will have a clear marketing plan for the following 24 months that builds on the work of the project.  In addition, there will be marketing material and a website in place to promote and develop the region as a paddlesports destination.

This position is part funded by Highlands and Islands Enterprise and the European Regional Development Fund.

Skills / Experience

Essential:

•        Degree in marketing or relevant discipline

•        Market research abilities- collect, collate, analyse data and reach objective conclusions

•        Creative thinking

•        Excellent presentation skills

•        Ability to write and develop marketing plans

•        Skills to implement all stages of a marketing plan

•        Excellent planning skills

•        Social media use for business- facebook, twitter, tripadvisor, blogs, youtube

•        Creative and descriptive writing skills

•        Excellent social skills

•        Working as part of a diverse team

•        Brand creation

•        Brand development

•        Ability to represent the organisation in a professional manner

•        Ability to build internal and external relationships

•        Attention to detail

•        Well organised

•        Capacity to multi-task across a number of simultaneous work streams

•        Adaptable team player

•        Quality focussed

Desirable:

•        Negotiation skills

•        Ability to create marketing material

•        Ability to use Adobe Creative Suite packages

•        Development of websites in conjunction with a developer

•        Experience of membership schemes

•        Knowledge of the various aspects of the outdoor industry in Scotland

•        Developing a balanced scorecard and creating systems to measure ROI for social media

•        Experience of Stramash markets

•        Developing multi-colleague and partner projects

•        Media relations

•        Sympathetic to the aims of social enterprise and specifically the aims of Stramash

•        Enjoyment of the outdoors

Qualifications

•        Degree in Marketing or relevant discipline.

Benefits

As part of this TalentScotland Graduate Placement Programme, the candidate will benefit from support from a team within Highlands and Islands Enterprise and also access a five day residential course training focussed on employability and business skills.

Additional Info

Salary: £18,000 to £20,000 per annum.
12 months
Location: Oban, Argyll

Location: Scotland

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