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Graduate Job Graduate Digital Marketing Assistant - Mercat Tours

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: Mercat01
Salary: £14,000 - £16,000  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Ref code – January 2013
Closing Date - 27th January 2013
Location - Edinburgh and Lothian
Salary - £14,000 - £16,000 p.a

Job summary

Mercat Tours International Ltd have a great opportunity for a graduate to develop new strategies to research and capture new markets, help develop a streamlined booking and recording system for all MTI events, and establish an e-newsletter to improve communication with existing customers. This placement will run for 3 months, based in Edinburgh.

Job Description

Project Objectives

•        To update and streamline MTI booking procedures, recording and invoicing systems

•        To develop and manage a social media strategy under guidance of the Directors

•        To generate, and monitor web presence

•        To assist with the build and management of well segmented databases across the target categories

Planned Outputs and Outcomes

Success will be determined by:

•        Completed and functioning booking and recording system

•        Completion of database and tracking system for contacts

•        Increased communication on website (facebook, twitter, tweetdeck, LinkedIn or similar)

Role Description

The graduate's key responsibilities will be:

•        Management of MTI administrative systems (School records, Risk Assessments, Guide/student resources, supplier contracts)

•        Processing of sales enquiries from school and adult groups

•        Liaising with accommodation and transport providers

•        Maintenance of website content

•        Undertaking market research to help establish sources of information relating to targets for databases, content and PR opportunities

•        Tracking online profile.

Skills / Experience

Essential

•        Excellent understanding of, and interest in, digital media/ internet, e-commerce and social media

•        Excellent communicator (written and spoken, including a confident phone manner with good copywriting skills)

•        Enthusiastic and well presented

•        Some experience and/or understanding of using databases

•        Able to work on own initiative.

Ideal

•        Interest in history in general and World War I and II in particular

•        A sense of humour

•        Resilient.

Qualifications

Minimum degree qualification in Marketing, Tourism or related subject

Benefits

As part of the TalentScotland Graduate Placement Programme, the candidate will benefit from support from the TSGPP team and may have access to a residential Leadership and Business skills training course. You can find more information on our placement training pages

Additional Info

Duration: This is a 3 month placement

Location: Mercat House, 28 Blair Street, Edinburgh

Preferred Placement Start Date: February 2013.

Location: Scotland

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