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Graduate Job Graduate Business and Marketing Executive - David Urquhart Travel Ltd

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: DaveTrav01
Salary: £18,000  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

David Urquhart Travel Ltd have a fantastic opportunity for an enthusiastic graduate to join our diverse and dynamic team, focusing on analysing the business and customer data in order to design and implement robust management information and marketing strategies. This is a 12 month placement with strong potentila froa permanent role thereafter, based in Glasgow.

Job Description

Project Description

David Urquhart Travels use their Traveller System, an online reservation system, to log and manage customer reservations, alongside offline Excel and Access programmes. This means there is a large database of customer information. Currently, targeted mailings are sent to certain groups but there is a lot more that could be done to enhance marketing through smarter use of this information.

We are looking for a graduate to analyse this data in order to produce better management information and design and set up procedures to improve business processes as a result. This work will be key for future marketing decisions.

Key objectives are to:

  • better understand our customers
  • enhance our marketing strategy and capabilities
  • reduce costs through increased Return on Investment

Role Description

Reporting to the Operations Director and working closely with the Managing Director, the graduate will have strong data manipulation and analytical skills to analyse our customer database, focusing initially on the coach tour side of the business, with the potential to extend into other aspects, e.g. flights and cruises. The graduate will be expected to assess and advise on new systems required as well as suggesting and implementing new marketing strategies.

Key tasks will include:

  • Analyse and understand our customer database to help develop an understanding of our customer behaviour
  • Production of Management Information
  • Assess Marketing Opportunities
  • Improve Customer Service
  • Increase Sales Growth
  • Assess requirements for new systems.

Skills / Experience

Essential

  • Excellent analytical skills
  • Strong understanding of marketing
  • Good understanding and awareness of business
  • A thorough approach to detail
  • Ability to work on own initiative
  • Computer literacy.

Qualifications

Minimum undergraduate degree in any discipline with relevant skills and/or experience.

Benefits

Placement Benefits:

As part of the TalentScotland Graduate Placement Programme, the candidate will benefit from support from the TSGPP team and may have access to a residential Leadership and Business skills training course. You can find more information on our placement training pages.

Additional Info

Location: Glasgow

Start date: May 2013

Duration: 12 months to permanent.

Location: Scotland

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