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Graduate Job Digital Marketing Manager

Vacancy Type: Graduate Job
Employer: Global Voices Ltd
Reference: Global01
Salary: £18000 – £22000  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Location - Forth Valley  

Salary - £18000 – £22000

Job summary

Global Voices Ltd, a Stirling-based translation company, are looking for a graduate to design and manage their Digital Marketing strategy, focusing on Search Engine Optimsation, Social Media, Pay Per Click and web content. This 12 month project is an excellent opportunity to play a key role in the company’s growth.

Job Description

Project Description

Working with the Business Development Manager and current team, the objective of this new role is to increase digital marketing engagement with customers. The Digital Marketing Manager will utilise Marketing skills to structure, design and implement a SEO and Social Media lead marketing campaign to improve SEO ranking of certain keywords within each of our five websites and move Global Voices to the top of the search engine rankings

·         Improved SEO rankings

·         Increased social media following

·         Increased engagement through Pay Per Click

·         Overall increased number of visitors to website, engagement and enquiries from customers

Role Description

Working within the Marketing team, reporting to the Business Development Manager this new role provides opportunity to make a significant contribution to the success of this growing company

Global Voices are currently launching a new Video Conferencing Interpretation service, which will need to be promoted but this role will have a much broader remit to develop and manage an integrated marketing campaign. The successful candidate will:

·         create and implement an SEO strategy to improve ranking, visitors to the website and number of enquiries

·         manage our PPC campaign to increase sales

·         create and write copy and content for the UK company English language website (to complement French, German, Italian and Danish web content)

·         Maintain and develop the social media networking

·         Create and develop blog sites

Whilst languages skills are not required for this placement, it is essential to be able to understand where Global Voices sit in their market and to have the appropriate skills to suggest and implement processes to ensure they reach and maintain high ranking on multiple, international internet search engines

Being a new role, there will be support from the Business Development Manager and wider team. Long-term, it is intended that the Digital Marketing Manager will work independently and take full responsibility for digital marketing and SEO

There will be the opportunity for ongoing training and development supported by the company.

Skills / Experience

Essential

·         Excellent understanding of SEO

·         Good understanding of PPC

·         Knowledge and/or experience with Google Analytics / established tracking systems

·         Knowledge and/or experience in Social media networking

·         Commercial awareness and Business skills

·         Ability to work as part of a close knit team

·         Strong self-motivation skills.

Ideal

·         Experience of using SEO and PPC campaigns

·         Previous experience of analyzing campaign results, reporting and applying learning

·         Ability to keep up to date with the latest developments in Social Media

Qualifications

Essential

·         Degree in Marketing or similar

Benefits

As part of the TalentScotland Graduate Placement Programme, the candidate will benefit from support from the TSGPP team and will have access to a residential Leadership and Business skills training course. 

All applications will be processed through the Talent Scotland Graduate Placement programme. Please direct all initial questions or enquiries to the Talent Scotland team. 

Duration

Duration of Placement (3-12 months) 12 Months with possibility of extension or full-time employment at the end of placement

Location: Scotland

Recruiter Details

Lucy Everett
Talent Scotland
0141 548 3677

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