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Graduate Job Digital Marketing Graduate

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: TS08
Salary: £18,000 - £22,000  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

Job Summary

Forster Group Ltd are seeking an articulate, creative graduate for a 12 month Marketing Placement. Working with the Marketing Executive at Forster's HQ in Brechin, Angus the project will involve developing and implementing a digital marketing strategy to strengthen the brand's on-line presence and raise profile.

Job Description

We wish to recruit a graduate with the appropriate (ideally digital) marketing skills to assist our Marketing Executive in developing and driving forward the Group Digital Marketing Strategy.

Success measures will include website visitor statistics, enquiry and sales leads.

Role Description:

The Digital project will involve:

  • Participation in Digital Marketing Workshop which will lead to the creation of digital marketing strategy for Forster Group and a design/build specification for the development of 4 new websites (Group and three group companies)
  • Involvement in co-ordination of website design
  • Involvement in drafting and proofing copy for new websites
  • Developing and implementing 'Group Social Media Strategy'
  • Developing and implementing targeted e-mail marketing campaigns (including liasion with marketing/design agency)
  • Maintaining and updating the four group websites
  • Analysing and reporting on the performance of the four group websites
  • Online marketing of the four group websites.

Other duties will involve:

  • Developing and maintaining knowledge of our target markets
  • Creating appropriate communication messages/themes based on understanding of target markets and our offer
  • Identifying appropriate communication mediums for specific target markets
  • Co-ordinating the design and production of marketing materials
  • Setting up exhibition display material and promoting our businesses to visitors to our stand
  • Completion, submission, logging and collation of feedback for PQQ/Tender Quality assessments.

 

Skils/Experience

Essential:

  • Knowledge and/or experience of marketing techniques
  • Creative
  • Good verbal and written communication skills
  • Strong organisational skills.

 

Ideal:

  • Knowledge and/or experience of digital marketig techniques i.e. mobile, social media, email marketing, web analytics and SEO
  • Good working knowledge of Microsoft Outlook, Word, Excel and PowerPoint.

 

Qualifications

Marketing (or similar field) graduate from undergraduate degree or above.

Benefits

As part of the TalentScotland Graduate Placement Programme, the candidate will benefit from support from the TSGPP team and may have access to a residential Leadership and Business Skills training course. You can find more information on our placement training pages.

Additional Info

Location: Brechin.

Prefered Placement Start Date: 5th August 2013.

Duration: Fixed term contract 12 months, thereafter there is an opportunity for permanent contract.

Closing date: 14th July 2013

Location: Scotland

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