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Graduate Job Digital Marketing Executive

Vacancy Type: Graduate Job
Employer: ScotGrad – Graduate Placements for Growing Businesses
Reference: PURE03
Salary: £17,000 plus staff benefits  

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EXPIRY NOTICE: This job has now expired and will not be accepting any more applications.

PURE Spa & Beauty, a successful and innovative retail/leisure business operating in four locations throughout Scotland, have an excellent internship opportunity for a Graduate to focus on Digital Marketing. We are looking for an ambitious and innovative individual to assist with our brand communications and digital marketing strategy planning. This is a 12 month placement, based in Edinburgh, with the possibility of a permanent position thereafter, for the successful candidate.

Digital and Online is the biggest area of growth within PURE Group and we are looking to recruit a digital marketing executive to assist the overall marketing strategy. The Graduate will create the biggest campaign of the year, Christmas, in order to maximise all opportunities online during this lucrative festive period.

They will work with the existing team to focus on Digital Marketing and, particularly to assist with the creation of the PURE Festive 2013 campaign.

By the end of the placement the graduate will have created an integrated Christmas campaign across digital and offline channels to increase sales and awareness of the brand during our busiest period.

Core day to day tasks will include:

  • Researching and creating products for the thriving corporate health & wellness market
  • Marketing Campaign measurement/analytics
  • Creating PR communications
  • Increase online presence and sales through developing and implementing defined strategies including SEO, PPC, affiliate marketing, social media and email marketing
  • Manage and post up to date content through blog postings, You Tube, social and digital media channels, in line with PURE’s marketing strategies
  • Regularly update company website to ensure relevance and in line with company marketing strategy.




  • Excellent copywriting skills and ability to produce clear, concise and on-brand copy
  • Good communication skills offline & online
  • Proactive nature
  • Attention to detail
  • Enthusiasm to keep up with the latest trends and techniques in digital and social media
  • Strong IT skills, preferably with a level of graphic design and website design skill, and Adobe photoshop/graphic design packages
  • Superior analytical skills to analyse marketing returns and measure success using a variety of online tools, including keyword analysers, Google Analytics and how SEO applies through Social Media.



  • Experience in web languages would be desirable: HTML, CSS, Javascript & PHP
  • Passion for beauty/fashion industry




Graduate from a minimum undergraduate degree.


Degree in Marketing/Digital/IT related subjects, or related experience.


Company benefits

  • 20% staff discount
  • Use of facilities
  • In-house training

Placement benefits

As part of the TalentScotland Graduate Placement Programme, the candidate will benefit from support from the TSGPP team and may have access to a residential Leadership and Business skills training course. You can find more information on our placement training pages.

Additional Info

Location: Edinburgh (occasional travel to other locations in the group may be required). Home working may be available depending on successful candidate and a period of probation.

Closing date: 18th June 2013

Location: Scotland

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ScotGrad – Graduate Placements for Growing Businesses

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