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Public relations (PR) executive are responsible for raising awareness and maintaining good relations between an organisation and its public. PR Executives are responsible for advising clients on PR strategy, liaising with the media, writing and producing leaflets, brochures, press releases, company newsletters and web sites, news conferences and radio or TV interviews and representing your company or client and acting as their spokesperson at conferences, exhibitions and trade fairs.
This is a highly competitive industry and a lot of merit is given to those people with some previous experience gained through placements and voluntary work.
Training is usually on the job but this depends on the size and type of employer. Some of the larger consultancies and companies offer graduate training schemes with structured training.
Professional qualifications are available from the IPR which offers Diploma Foundation and Diploma qualifications. The IPR also offer a number of short Continuing Professional Development courses.
Work as a PR officer can be either in-house or on a consultative basis working for an agency with several clients. Graduates going into this type of work can expect to earn around £15,000 a year. With experience salaries rise to around £25,000 and senior managers, directors and heads of corporate affairs can earn from £40,000 to £70,000 a year.
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