Where to work – Outdoor & Ambient
Outdoor offers advertisers a mass but also targeted audience. It’s unavoidable, entertaining, and accountable... selling points that have made outdoor one of the fastest-growing sectors in media, second only to online.
From ads on sandwich bags at City delis to messages projected onto the walls of major landmarks; from the posters at tube stations or on the trains themselves to the huge billboards at major sporting events or buildings under construction or at the roadside; each offers a unique audience and high profile visibility.
Why work in Outdoor?
Working with big brands and selling to media agencies; being able to see the results of your hard work all around you and knowing it's visible to potentially millions of people make outdoor a great place to sell media.
The speed of technological development means there’s always something new to learn about and you will benefit from having a creative streak, generating new ideas to bring in new business and increase the spend of your clients.
Most outdoor companies are usually smaller than many others - in business media for example - so you won’t be an anonymous number, you'll be a bigger fish which means you need to be prepared to put your head above the parapet and keep it there.
At the other end of the spectrum, the big boys are global players so there's an opportunity to move offices and see a bit of the world whilst still progressing your career with the same company.
"...remember this is a people business and nothing counts more than the relationships you build..."
european sales director, ambient media co
There are less graduate sales vacancies in the outdoor sector, but you can secure your dream job with media sales experience in any sector, particularly if you’ve got experience dealing with agencies.
With new advances in technology, this is also a sector to watch if you are interested in working for a start-up rather than an established company... word of warning though - start-ups sound cool but aren't for everyone!
"Everyday you learn something new. It is very creative and there’s never a dull moment."
md, screen media network start-up
www.mediasalesjobs.co.uk – your guide to a career in media sales