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Marketing executives are responsible for managing the relationship between a client's products and services and the marketplace. Roles within marketing include market research, database marketing and analysis. This activity helps the business understand the needs of their customers within a target audience. Marketers are also responsible for promoting products and services through raising public awareness, developing brands and promoting brand loyalty.
Marketing executives look at developing new marketing strategies to maintain a competitive advantage. This involves detailed analysis of competitors in the market and developing new product or service ideas to compete. Marketing executives will often communicate with their customers and the wider media through direct mail PR and networking. They may also be responsible for managing an advertising budget.
There are no formal entry requirements for a career in marketing but a degree in a related subject is preferred. Work experience is very valuable because marketing is a very popular choice with graduates and competition is tough. Professional qualifications are available from the Chartered Institute in Marketing and many employers place considerable value on these. Most marketing training consists of on-the-job training or short external courses.
Starting salaries for graduate entering a career in marketing arrange from £15,000 - £25,000 and marketer with experience can command up to £25,000 - £50,000. Promotion is linked to performance and involves taking on more responsibility and managing a larger and larger team.
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