Graduate Job Profile - Business Media

Where to work – Business Media

The UK business media market is growing rapidly and at the start of 2008 is estimated as a £23bn industry according to research commissioned by the Periodical Publishers Association (PPA), the magazine and business media trade association.

The most diverse sector, business media incorporates many different product areas: magazines, journals, newsletters, online services, direct marketing, exhibitions, directories, management reports, list rental and more... Many companies have products in many of these areas and some well-known brands run across nearly all of them.

Why work in business media?

The business media industry is exciting, fast-moving and dynamic so you can benefit from a wide variety of career options.

Individual brands are highly prized and valued; working on a branded business product - printed publication, online service or event - gives you a great feeling of being part of a community of professionals. Your customers are likely to be highly vocal and passionate about your product and share that passion with you.

Business media companies have to continually stay abreast of new technological developments and innovate across mulitple platforms, however this is truly still a work in progress for many companies with brands not yet migrated online or diversified into other media.

This creates a large number of exciting job opportunities where you will be constantly learning and often find yourself at the forefront of new product development.

"People imagine that the way to get promoted is to prove they can do the next job but what they actually need to do is their current job better than anyone else and then the company will take a risk and promote them."

divisional managing director, business media company


It may not appear to be the sexiest of sectors but this can work in your favour - definitely operating as a meritocracy, where availability of talented staff is scarce, show your commitment and you could move ahead really quickly. – your guide to a career in media sales

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